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20
March
2012

Nice to meet you : Gregory Ferembach / LEG Agency

posted in Nice to meet you  at 6.03 AM from Grabels (near Montpellier) / France listening Peter Gabriel - Scratch my back
LEG is one of the most creative advertising agency of Paris (and so on of France...). Created 10 years ago by Gabriel Gaultier, they are famous for their unusual campaign for Eurostar, SFR or Nike. Having a crazy idea can seems easy, selling it to the client is more complicate...

Their website and philosophy speak for them :
"What costs the most in advertising is time you took to deceide",
"With a good cost-controller, the Eiffiel tour will be only 50m high" or
"For people who said nothing is possible, we remind that Russians send a dog in space 50 years ago"...
 
Mr Cup visit agence LEG Paris
 
Mr Cup visit agence LEG Paris
 
Mr Cup visit agence LEG Paris
 
Mr Cup visit agence LEG Paris
 
After exchanging email with Gregory Ferembach who work there, I ask him if I can visit while I was in Paris last week. And, the "offices" are like there projects, totally crazy, unique, unexpected... You feel more like an old British pub, or a Tim Burton movie, with its Chesterfield coachs, the large curiosity cabinet with its skulls, old books and stuffed animal heads (and even a fake stuffed human one)... And it is in this surprising place that the creative team work for clients such as Nike.
 
Mr Cup visit agence LEG Paris
 
Mr Cup visit agence LEG Paris
 
Mr Cup visit agence LEG Paris
 
Mr Cup visit agence LEG Paris
 
Mr Cup visit agence LEG Paris
 
Mr Cup visit agence LEG Paris
 
The most surprising is that it looks more like a young freelance designers office built into an appartment that one of the bigest and most influent agency of France. Here comes a selection of my favorit adverts and posters. I put some translation as everything is based on the concept and you must get it...
 
Low cost London
 
Low cost London
 
At 3 hours from Paris, there is London too.
 
 
 
At 3 hours from Paris, there is London too.
 
London for lovers
 
London for lovers
 
eurostar-4x3 nostalgie-fille
 
When was the last time you visit London ?
 
eurostar-4x3-visible-cerveau
 
eurostar 01a
 
Everything changes at London
 
ouifm-marilyn ouifm-kurt
Rock is there to change your life
 
ouifm-blur ouifm-kaiser-chiefs
 
The blur one is my favorit : Get back, during 3 minutes, to this magical time when you did not have 2 childs and a house credit for 25 years...
 
oui-province juil11-8 oui-province juil11-6
oui-province juil11-10 oui-province juil11-5
Oui FM is now in Le Mans or Honfleur (which are french cities)
 
naturalia-datte-oct-2011  naturalia-miel-oct-2011
naturalia-mozza-juin-2011 0 naturalia painmai20114a
nike-120x176-cantona nike-120x176-marianne

After talking with this nice creative team, I walk around the neightbour, and found these 2 cars... I always see in American movies cliché about french cars, thinking we always use 2CV or DS like these... So I think it was really funny to see that just after visiting the leg agency.

 
Mr Cup visit agence LEG Paris
 

www.leg-agency.com / also on wikipedia to know their story.

Gregory runs the "monday links", an email send each monday with his links selection / He is also behind the great C'est qui les créas

19
February
2012

Nice to meet you : Studio Poa Plume

posted in Nice to meet you  at 10.15 AM from Agde (near Sète) / France listening Nick Drake Three Hours
Mr Cup met Studio Poa Plume
 
The Studio Poa Plume is french design company from Bordeaux. I follow them for, I have to admit, more than 10 years ! They will celebrate their 20th anniversay so, it is a long story... I love visiting studio, sharing experience and creative feeling with other designers... And when it is very nice guys (and girls) like this, time is too short...

Their studio is amazing, it is an old factory with its vintage walls and industrial lights. Seeing they are "only" 6 to work in it, they have enough space to put some nice old videos games and even a letterpress printer that sadly, can't print ! But it is a nice decoration object !
 
Mr Cup met Studio Poa Plume
 
Mr Cup met Studio Poa Plume
 
Mr Cup met Studio Poa Plume
 

We also share the same passion for old commercial from early 1900's books. And the studio, even with big clients and budgets, always communicate with humour... an exemple... a small card which said "Found me a good design agency in the next 2 seconds or you are fired... Easy, do you know Poa Plume ?"... Better than "Our design team can found the best solution for your communication", no ? If I was a client, choice would be easy !
 
Mr Cup met Studio Poa Plume
 
Mr Cup met Studio Poa Plume
 
Mr Cup met Studio Poa Plume
 
The big project of the team for the past years is the books of August Derrière. I already present the first book here, and the second one came out last year. It is really hard to understand the jokes from non french speaking readers, but only the design worth it... For this second edition, they even design and sell postcards and posters... An exellent exemple of designers who found a good way to have fun (and money seeing the numer of copies sold !) with their self initated projects.
 
Mr Cup met Studio Poa Plume
 
Mr Cup met Studio Poa Plume
 
Mr Cup met Studio Poa Plume
 
Mr Cup met Studio Poa Plume
 
Mr Cup met Studio Poa Plume
 
Mr Cup met Studio Poa Plume
 
Mr Cup met Studio Poa Plume
 
Mr Cup met Studio Poa Plume
 
Mr Cup met Studio Poa Plume
 
Mr Cup met Studio Poa Plume
 
Mr Cup met Studio Poa Plume
 
You can found all the Auguste Derrière items on the dedicated online shop / www.augustederriere.com / www.poaplume.com
12
August
2011

Nice to meet you : Ty Mattson

posted in Nice to meet you  at 10.00 PM from Boston / United States

Last thursday, I came to visit Ty Mattson in his amazing studio of Irvine, which is close of moreyellow office where I was spending some time to work (being freelance is like this, you never can't really stop working). I exchange email with Ty often as we have the same respect and admiration for each other work, both of us are big fans of Lost and collect vintage items ;)

Metting in person, sharing about creative process, seeing the amazing silkscreen posters in real, his amazing collection, and visiting his office in this old building was a very inspiring moment...

We are in Boston now, after spending some days in San Diego... will show some more images in the next post...

 

GEmeetingTY01

 

GEmeetingTY02

 

GEmeetingTY03

 

GEmeetingTY04

 

GEmeetingTY05

 

GEmeetingTY06

 

GEmeetingTY07

 

GEmeetingTY08

 

GEmeetingTY09

 

GEmeetingTY10

Credits & infos

All image layouts and written content by Fabien Barral otherwise noticed. Please be responsible and give credit when credit is due. Thank you. All photos "by MrCup" must also be credited and linked to the original post. I ask that you do not use my exact layouts or designs without permission or without noting its origins on your post. MrCup® is a registered trademark of SARL BARRAL CREATIONS®, Inc. All rights reserved.

 

I only highlight products that I would be likely to use personally.

 

NOW WE KNOW EACH OTHER, WE SHOULD STAY IN TOUCH :