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20
February
2014

Auguste Derrière books

posted in Shop updates | Print   Thursday, 20 February 2014 from Home ! Maruéjols Les Gardons (near Alès / Nîmes / Uzès) / France listening Fiona Apple
auguste-set-mrcup-02 
 
Many studio and designers make their own products like posters (myself included) but none at the same level as the Poa Plume Studio and their project "Auguste Derrière." I talk about them several time, visit them and we do christmas market together last december...
 
For the record, all started with a gift sent to the end of the year to their clients, they design an "Almanac" (at the early 19th century, these agenda werre full of information and "jokes" and given by shops and sellers)... after some years they have designed several jokes like old advertising and they could edit a book : "Les moustique n'aiment pas les applaudissements" starts the story. For that, they write the story of "Auguste Derrière" and tell he was a famous publicisit ! Now it is already the third volume, with its ad colors... This is very hard to understand this humor for "non-French" because they are only very very very French words-play ! But the books are beautiful and may interest you, dear far away follower, and now available in the shop !
 
Au début du XXe siècle, Auguste Derrière a sans aucun doute été le fleuron de l'absurde et du jeu de mot laid. Il révolutionna l’art naissant de la publicité par son approche peu commune du slogan, puis devint la coqueluche de l'élite culturelle de l'époque, avant de tomber dans les sombres profondeurs d’un oubli auquel il est plus que temps de mettre fin.
 

volume 1 : "Les moustiques"

 
Qui mange un chien chie Ouah Ouah. Nul n'est prophète à Pompéi. On ne dit pas " Javellisé " mais " J'ai lu "... mais aussi moult réclames hilarantes vantant les bienfaits de l'homme des Tavernes, de l'huile à Rachid ou des lits Bidau... tels sont les ingrédients de cet ouvrage qui ne manquera pas de provoquer éclats de rire, maux de ventre et admiration, même chez les plus blasés !
 
 
auguste1-mrcup-01
 
auguste1-mrcup-02
 
auguste1-mrcup-03
 
 



volume 2 : "Les fourmis"

 
Ce livre ne fait pas l'éloge de la culture andalouse. Formidable concentré d'humour richement illustré, il contient de magnifiques réclames vouées à promouvoir le Picrate des Caraïbes, les Restos du Caire ou la Grande Roue Bignole, mais aussi une flopée de maximes, dictons, proverbes absurdes... et une fabuleuse biographie de l'auteur ! Après le succès (très applaudi) de l'ouvrage "Les moustiques n'aiment pas les applaudissements" ce deuxième opus est sans aucun doute le compagnon idéal pour mettre de l'ambiance dans vos soirées pince-fesses. Il peut aussi être utile pour caler une table basse ou une armoire normande.
 
http://www.mr-cup.com/shop/selected/auguste2-detail.html
 
http://www.mr-cup.com/shop/selected/auguste2-detail.html
 
http://www.mr-cup.com/shop/selected/auguste2-detail.html

volume 3 : "Les mites"

De nouveaux dictons, maximes, blagues, aphorismes et sentences définitives, totalement inédits : Un chapeau se transmet alors que le bob se lègue, Ne pas confondre la vampire malade avec la sangsue alitée, Madame, pour maigrir, portez donc des vêtements bouffant ! ...des petites annonces essentielles : Entreprise à la noix recrute dactylo faisant des coquilles. Homme moderne échange dîner agité contre repas sage... et toujours moult réclames hilarantes destinées à vanter avec brio les produits les plus divers !

 
http://www.mr-cup.com/shop/selected/auguste3-detail.html
 
http://www.mr-cup.com/shop/selected/auguste3-detail.html
 
http://www.mr-cup.com/shop/selected/auguste3-detail.html
 
http://www.mr-cup.com/shop/selected/auguste3-detail.html
 
http://www.mr-cup.com/shop/selected/auguste3-detail.html
 
 

l'intégrale

 
La possibilité d'acheter les 3 ouvrages, soit plus de 470 pages de bons mots et de calambours ! Et, comme un bonheur ne vient jamais seul, un magnifique coffret de marques pages vous ai offert avec ce lot !!!! 
http://www.mr-cup.com/shop/selected/auguste-set-detail.html
 
auguste-set-mrcup-03
 
auguste-set-mrcup-04
 
http://www.mr-cup.com/shop/selected/auguste-set-detail.html
 
http://www.mr-cup.com/shop/selected/auguste-set-detail.html
 
http://www.mr-cup.com/shop/selected/auguste-set-detail.html
 

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Credits & infos

All image layouts and written content by Fabien Barral otherwise noticed. Please be responsible and give credit when credit is due. Thank you. All photos "by MrCup" must also be credited and linked to the original post. I ask that you do not use my exact layouts or designs without permission or without noting its origins on your post. MrCup® is a registered trademark of SARL BARRAL CREATIONS®, Inc. All rights reserved.

 

I only highlight products that I would be likely to use personally.

 

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