Adobe Max 2020 is now over but, as everything in 2020, it has been... singular! From a company like Adobe, for which creativity is at the heart of their business, they have the do it well. I did not know what to expect but this was such a great edition. It is even the problem now, they can not go back to the live version only! These videos are so well done, it is like follow creatives in their daily life, inside their studio. I have watched a lot of the live stream during the 3 days of the event and discovered so many inspiring artists. A lot of the videos are available for streaming, but not all, sadly. Wes Anderson, Oliver Jeffreys, Stefan Seigmaster, Mark Seliger were only available during the stream but there are so many others you still can watch. Here is my selection of 14 sessions you must watch.

 

 

 

Prop Design for the Real World / Annie Atkins

Annie Atkins, graphic designer for Wes Anderson and Steven Spielberg and author of Fake Love Letters, Forged Telegrams, and Prison Escape Maps: Designing Graphic Props for Filmmaking, to learn how she translates her film experience into the artwork she creates for the real world.

 

 

 

 

A New Approach to Graphic Design / Neville Brody

Neville Brody talks to us about his novel process for handling client briefs, what inspires him, and why it's so important to get design just right.

 

 

 

Letterpress Printing: Overview and Materials / Nick Sambrato - Mama’s Sauce

Join Nick Sambrato, founder of Mama’s Sauce, in this workshop for beginners and fans of letterpress. We’ll begin with an overview of a vintage C&P press to get you familiar with the its different parts and their functions, as well as the materials needed. 

 

 

 

 

The Lost Fonts of Bauhaus / Erik Spiekermann

Walk through a guided studio tour of Erik Spiekermann's letterpress workshop, as he discusses the creative process behind creating new letters.

 

 

 

 

Designing to Challenge Reality / Kelli Anderson

Join designer Kelli Anderson to discover how our unconscious biases can prevent us from seeing the potential hiding in plain sight in a world of limitless wonder and possibility. 

 

 

 

 

How Illustrator Is at the Heart of Every DKNG Project

Learn how DKNG founders Dan Kuhlken and Nathan Goldman unlock the power of Illustrator, including live demos of the tools and techniques they value most. Along the way, they’ll cover their design thinking and the importance of concept development, with a peek behind the scenes at the working files of recent and favorite projects.

 

 

 

 

Teaching What You Know and Making a Living Doing What You Love / Chris Do

A true fan (as defined by Kevin Kelly, founding executive editor of Wired magazine) is someone who has received so much value from you that they’ll happily reciprocate by purchasing anything you make. In order to be a successful creator, you don’t need a million dollars or fans, you just need 1,000 true fans.

 

 

 

 

Unexpected Outcomes / Paula Scher

Designers often operate without fully understanding the public’s reactions to their designs. In this engaging talk, Pentagram partner Paula Scher will revisit some accidents — and some designs that resonated with audiences — to reconsider the relationship between design and the public.

 

 

 

 

640000% Zoom: Creating Detailed Illustrations / Musketon

Join Bert, aka Musketon, whill show you how you can create very detailed illustrations in Illustrator. Bert will zoom in on his work and show his work process. 

 

 

 

 

What I’ve Learned Since March 15: Changes, Lessons, and Enlightenments / Aaron Draplin

Everything changed for all of us on March 15. Here’s one humble account from Draplin Design Co.’s Aaron Draplin about how he tried to keep up with the times, and what he learned from his 5,000-square-foot universe.

 

 

 

 

How to Find Your Creative Voice Without Overthinking It / Lauren Hom

What do all successful creators have in common? A seemingly unwavering creative voice that touches everything they make. But where should you look for your creative voice, and how do you know when you’ve found it? Join designer Lauren Hom as she takes you on a tour of six unexpected places your creative voice could be hiding.

 

 

 

 

Create Awesome Artwork Anywhere / Rob Generette

Discover how you can create great artwork, no matter where you are, using the resources you have at hand. Illustrator and self-proclaimed “vector art monster” Rob Generette will use shapes gathered by his social followers with Adobe Capture to craft a final illustration in Adobe Fresco.

 

 

 

 

Forced Perspectives with Paper / Rich McCor

Join paperboyo as he retraces some of his footsteps around London and shows us how he developed his style by combining papercraft and photography.

 

 

 

 

 

Branding Identity and Visual Storytelling for Startups / Radim Malinic

 We all have our unique visions and narratives to tell. This session goes behind the scenes to show how visual storytelling can be integrated into brand identity. 

 

 

 There are a lot more available, so if you have other favorites videos you think worth a watch, please contact me.

 

 

Every time I do on of these post I say to myself "hey I should do it every month"... and then 6 months passed... Anyway, a new selection of inspiring project.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

10 projects selection was too much work (and info), so I will go with 5 for now. You can see previous post by looking for "selection" in the search up there. 

Hesse Antiqua, redefined post-digitally / p98a

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Rutherford Chang – We Buy White Albums

 

 

 

 

Too much great stuff and not enough time to go deep into details. So here are 10 links and 3 images for 10 projects. I hope it inspires you! 

 

 

 

 

 

 

 

 

 

 

 

 

Felipe Bedoya

 

 

 

 

Gmund: over 190 years of paper culture and high-tech company by Be-poles

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ludwig Favre photography on Behance