15
February
2018
"Develop a logo and an aesthetic identity for a new restaurant whose name and menu are at the crossroads of tradition and modernity. The restaurant is located in Québec City’s Old Port, right in front of its namesake, Bassin Louise. It was named in honour of Queen Victoria’s daughter, a significant figure in our country’s history. The logo reflects the restaurant’s menu, putting a modern spin on tradition. Louise’s royal coat of arms has been distilled to its geometrical essence. The “O” wears an understated crown and omnipresent royal colours (gold and black) give it an attractively regal air. "
