LEG is one of the most creative advertising agency of Paris (and so on of France...). Created 10 years ago by Gabriel Gaultier, they are famous for their unusual campaign for Eurostar, SFR or Nike. Having a crazy idea can seems easy, selling it to the client is more complicate...

Their website and philosophy speak for them :
"What costs the most in advertising is time you took to deceide",
"With a good cost-controller, the Eiffiel tour will be only 50m high" or
"For people who said nothing is possible, we remind that Russians send a dog in space 50 years ago"...

 

 

 

 

 

After exchanging email with Gregory Ferembach who work there, I ask him if I can visit while I was in Paris last week. And, the "offices" are like there projects, totally crazy, unique, unexpected... You feel more like an old British pub, or a Tim Burton movie, with its Chesterfield coachs, the large curiosity cabinet with its skulls, old books and stuffed animal heads (and even a fake stuffed human one)... And it is in this surprising place that the creative team work for clients such as Nike.

 

 

 

 

 

 

 

The most surprising is that it looks more like a young freelance designers office built into an appartment that one of the bigest and most influent agency of France. Here comes a selection of my favorit adverts and posters. I put some translation as everything is based on the concept and you must get it...

 

 

 

 

 

At 3 hours from Paris, there is London too.

 

 

London for lovers

 

 

When was the last time you visit London ?

 

 

 

Everything changes at London

 

Rock is there to change your life

 

 

The blur one is my favorit : Get back, during 3 minutes, to this magical time when you did not have 2 childs and a house credit for 25 years...

 

Oui FM is now in Le Mans or Honfleur (which are french cities)

 

 

After talking with this nice creative team, I walk around the neightbour, and found these 2 cars... I always see in American movies cliché about french cars, thinking we always use 2CV or DS like these... So I think it was really funny to see that just after visiting the leg agency.

 

 

www.leg-agency.com / also on wikipedia to know their story.

Gregory runs the "monday links", an email send each monday with his links selection / He is also behind the great C'est qui les créas

 

The Studio Poa Plume is french design company from Bordeaux. I follow them for, I have to admit, more than 10 years ! They will celebrate their 20th anniversay so, it is a long story... I love visiting studio, sharing experience and creative feeling with other designers... And when it is very nice guys (and girls) like this, time is too short...

Their studio is amazing, it is an old factory with its vintage walls and industrial lights. Seeing they are "only" 6 to work in it, they have enough space to put some nice old videos games and even a letterpress printer that sadly, can't print ! But it is a nice decoration object !

 

 

 

 

We also share the same passion for old commercial from early 1900's books. And the studio, even with big clients and budgets, always communicate with humour... an exemple... a small card which said "Found me a good design agency in the next 2 seconds or you are fired... Easy, do you know Poa Plume ?"... Better than "Our design team can found the best solution for your communication", no ? If I was a client, choice would be easy !

 

 

 

 

The big project of the team for the past years is the books of August Derrière. I already present the first book here, and the second one came out last year. It is really hard to understand the jokes from non french speaking readers, but only the design worth it... For this second edition, they even design and sell postcards and posters... An exellent exemple of designers who found a good way to have fun (and money seeing the numer of copies sold !) with their self initated projects.

 

 

 

 

 

 

 

 

 

 

 

 

You can found all the Auguste Derrière items on the dedicated online shop / www.augustederriere.com / www.poaplume.com