10
January
2014
Guided by Cereal / New business models
posted in Interior
Friday, 10 January 2014
from
Home ! Maruéjols Les Gardons
(near Alès / Nîmes / Uzès)
/ France
listening Piers Faccini & Jasser Haj Youssef - Wait By The Water
Guided by Cereal
I've talked several times of Cereal Magazine and I even sold the volume 3 in the shop (Volume 5 coming soon). For me, they are the perfect exemple of a new way of business : doing things with heart, make and sell a beautiful state of mind, an aesthetic combined with a good content.
They just launched "Guided by Cereal", a site that has their favorites major cities of Europe addresses. But instead of an expensive and heavy guide, it offers a monthly subscription that gives you access to 10 guides / cities and 10 additional will be added later this year! You can also download these addresses pdf to prepared your trip.
Here are pictures of London have published to show the spirit of the project.
New business models
Talking about "new business model", I want to add 2 more things.
>> Firstly, my friend Piers Faccini who recently try a new model himself to publish his music, decided to start up his own record label. Beating Drum was born nearly a year ago, and he just write about how things have been going the last few months. Read his article "Why food is music" as I feel very connected to what he said with my own buisness model.
>> Secondly, me ! I have two business lines : the first is a work of "classic" graphic for clients, building with them their brand or format a book or poster. Which was 80% of my time and my financial flows decrease over the years given the time I spend on this site, ranging today 40/50 % of my work.
The second part of my cash flow is this site and the products that I have decided to realized. With 2 million visits in 2014 , this site is for me a great success. But, once again , to maintain the level of work he deserves , I need the support of readers and users.
When I get a message saying " thank you for your website it has been 5 years since I used , since I am a student " it gives me pleasure in one hand , but on the other hand I say to myself "do you, dear reader, account for the time I spend on it, have you done your part in return ? " Just like Piers Faccini who speaks of the difference between listenning to streaming music and buying a real album , think that this model can hold only if everyone does their part.
