20
February
2014
Auguste Derrière books
posted in Mr CUP News | Print
Thursday, 20 February 2014
from
Home ! Maruéjols Les Gardons
(near Alès / Nîmes / Uzès)
/ France
listening Fiona Apple
Many studio and designers make their own products like posters (myself included) but none at the same level as the Poa Plume Studio and their project "Auguste Derrière." I talk about them several time, visit them and we do christmas market together last december...
For the record, all started with a gift sent to the end of the year to their clients, they design an "Almanac" (at the early 19th century, these agenda werre full of information and "jokes" and given by shops and sellers)... after some years they have designed several jokes like old advertising and they could edit a book : "Les moustique n'aiment pas les applaudissements" starts the story. For that, they write the story of "Auguste Derrière" and tell he was a famous publicisit ! Now it is already the third volume, with its ad colors... This is very hard to understand this humor for "non-French" because they are only very very very French words-play ! But the books are beautiful and may interest you, dear far away follower, and now available in the shop !
Au début du XXe siècle, Auguste Derrière a sans aucun doute été le fleuron de l'absurde et du jeu de mot laid. Il révolutionna l’art naissant de la publicité par son approche peu commune du slogan, puis devint la coqueluche de l'élite culturelle de l'époque, avant de tomber dans les sombres profondeurs d’un oubli auquel il est plus que temps de mettre fin.
volume 1 : "Les moustiques"
