23
August
2018
08
August
2018
![familia mastrantonio mrcup 01](/images/Blog2018/03identity/08-06-Familia-Mastrantonio/familia-mastrantonio-mrcup-01.jpg)
"The project included the development of the visual identity of the enterprise and its 3 product lines. In complement with each line developed als individual identities, bottle dress and the corresponding packaging. Complementary applications were records of product, an emblem book and a small autobiographical documentary clip."
![familia mastrantonio mrcup 02](/images/Blog2018/03identity/08-06-Familia-Mastrantonio/familia-mastrantonio-mrcup-02.jpg)
![familia mastrantonio mrcup 03](/images/Blog2018/03identity/08-06-Familia-Mastrantonio/familia-mastrantonio-mrcup-03.jpg)
![familia mastrantonio mrcup 04](/images/Blog2018/03identity/08-06-Familia-Mastrantonio/familia-mastrantonio-mrcup-04.jpg)
![familia mastrantonio mrcup 05](/images/Blog2018/03identity/08-06-Familia-Mastrantonio/familia-mastrantonio-mrcup-05.jpg)
![familia mastrantonio mrcup 06](/images/Blog2018/03identity/08-06-Familia-Mastrantonio/familia-mastrantonio-mrcup-06.jpg)
![familia mastrantonio mrcup 07](/images/Blog2018/03identity/08-06-Familia-Mastrantonio/familia-mastrantonio-mrcup-07.jpg)
![familia mastrantonio mrcup 08](/images/Blog2018/03identity/08-06-Familia-Mastrantonio/familia-mastrantonio-mrcup-08.jpg)
![familia mastrantonio mrcup 09](/images/Blog2018/03identity/08-06-Familia-Mastrantonio/familia-mastrantonio-mrcup-09.jpg)
![familia mastrantonio mrcup 10](/images/Blog2018/03identity/08-06-Familia-Mastrantonio/familia-mastrantonio-mrcup-10.jpg)
![familia mastrantonio mrcup 11](/images/Blog2018/03identity/08-06-Familia-Mastrantonio/familia-mastrantonio-mrcup-11.jpg)
![familia mastrantonio mrcup 12](/images/Blog2018/03identity/08-06-Familia-Mastrantonio/familia-mastrantonio-mrcup-12.jpg)
07
August
2018
![Hotbox mattson mrcup 01](/images/Blog2018/03identity/08-04-mattson-hotbox/Hotbox-mattson-mrcup-01.jpg)
"A stylish new wellness experience, HotBox is an infrared sauna studio that delivers a wide variety of health and beauty benefits. Leading up to the recent launch of their first location in downtown Los Angeles, Mattson Creative developed a comprehensive brand campaign that included strategy, naming, identity, collateral and environmental expressions."
![Hotbox mattson mrcup 02](/images/Blog2018/03identity/08-04-mattson-hotbox/Hotbox-mattson-mrcup-02.jpg)
![Hotbox mattson mrcup 03](/images/Blog2018/03identity/08-04-mattson-hotbox/Hotbox-mattson-mrcup-03.jpg)
![Hotbox mattson mrcup 04](/images/Blog2018/03identity/08-04-mattson-hotbox/Hotbox-mattson-mrcup-04.jpg)
![Hotbox mattson mrcup 05](/images/Blog2018/03identity/08-04-mattson-hotbox/Hotbox-mattson-mrcup-05.jpg)
![Hotbox mattson mrcup 07](/images/Blog2018/03identity/08-04-mattson-hotbox/Hotbox-mattson-mrcup-07.jpg)
![Hotbox mattson mrcup 08](/images/Blog2018/03identity/08-04-mattson-hotbox/Hotbox-mattson-mrcup-08.jpg)
![Hotbox mattson mrcup 09](/images/Blog2018/03identity/08-04-mattson-hotbox/Hotbox-mattson-mrcup-09.jpg)
![Hotbox mattson mrcup 10](/images/Blog2018/03identity/08-04-mattson-hotbox/Hotbox-mattson-mrcup-10.jpg)
![Hotbox mattson mrcup 11](/images/Blog2018/03identity/08-04-mattson-hotbox/Hotbox-mattson-mrcup-11.jpg)
![Hotbox mattson mrcup 12](/images/Blog2018/03identity/08-04-mattson-hotbox/Hotbox-mattson-mrcup-12.jpg)
![Hotbox mattson mrcup 13](/images/Blog2018/03identity/08-04-mattson-hotbox/Hotbox-mattson-mrcup-13.jpg)
24
July
2018
![napoleon stratege mrcup 02](/images/Blog2018/03identity/07-12-Napoleon-stratege/napoleon-stratege-mrcup-02.jpg)
Last year I have the pleasure to visit Violaine and Jeremy studio in Paris and it was another great moment sharing about creative process! I still have to post about this great moment! Their project for Napoléon exhibition in Paris is a perfect example of their work with Jeremy pencil illustrations and the special font created for it. See more on their website.
![napoleon stratege mrcup 01](/images/Blog2018/03identity/07-12-Napoleon-stratege/napoleon-stratege-mrcup-01.jpg)
![napoleon stratege mrcup 03](/images/Blog2018/03identity/07-12-Napoleon-stratege/napoleon-stratege-mrcup-03.jpg)
![napoleon stratege mrcup 04](/images/Blog2018/03identity/07-12-Napoleon-stratege/napoleon-stratege-mrcup-04.jpg)
![napoleon stratege mrcup 05](/images/Blog2018/03identity/07-12-Napoleon-stratege/napoleon-stratege-mrcup-05.jpg)
![napoleon stratege mrcup 06](/images/Blog2018/03identity/07-12-Napoleon-stratege/napoleon-stratege-mrcup-06.jpg)
![napoleon stratege mrcup 07](/images/Blog2018/03identity/07-12-Napoleon-stratege/napoleon-stratege-mrcup-07.jpg)
![napoleon stratege mrcup 08](/images/Blog2018/03identity/07-12-Napoleon-stratege/napoleon-stratege-mrcup-08.jpg)
![napoleon stratege mrcup 09](/images/Blog2018/03identity/07-12-Napoleon-stratege/napoleon-stratege-mrcup-09.jpg)
![napoleon stratege mrcup 10](/images/Blog2018/03identity/07-12-Napoleon-stratege/napoleon-stratege-mrcup-10.jpg)